The consumers are increasinly concerned about their health, about the quality of their food, about the environmental protection and animal welfare. They turn more and more to authentic food assuring themselves the maximum of guarantees in terms of food safety and on the mode of production.
The check or certification of food product can meet expectations by providing objective guarantees, its compliance with specifications and a reference identification characteristics.
The specification and reference are controlled by the company and an independent body.
The objective of this approach is to improve security, increase transparency and ensure the confidence that everyone is entitled to have on food. The industrial buyer and the final consumer are sure to find a regular quality assurance.
There are two approaches:
The collective mark of quality:
This is a brand associated with specifications established by the producer concerning explicit characteristics (measurable and verifiable) that the producer wants to guarantee.
This specification is then checked by an independent body.
Certification and labeling:
This includes obtaining labels such as:
The "Certificat de conformité produit",
Guarantee that the product has special manufacturing qualities different from current products.
The "Label Rouge",
Guarantees a quality product of superior taste in great demand.
The "Attestation de spécificté",
which highlights a traditional composition.
The "Indication Géographique Protégée",
indicating that production takes place in a geographical area with a recognized expertise.
These different labels also require the establishment of specifications and a repository that is then reviewed with the NPB (National Commission of Certification and Label). An independent body which regularly controls the appliance of these specifications.
AQUALOG's missions :
¤ Diagnostic Study (strengths and product's marketing, producers' expectations, the possibility of certification),
¤ Define the specifications,
¤ Create the name, brand, logo,
¤ Compose the repository,
¤ Motion control bodies,
¤ Follow the case until its validation with the NPB.